Add one line to your site. Unagi spots what keeps going wrong across your shoppers, talks to the ones who are hesitating, and follows up, with their permission, by email. It does not stop at a chart.
Most analytics tools stop at the chart. Unagi gives you every detail, then helps you act on it.
Every number, with its evidenceThen the next move
Every visitor leaves a trail.
Example: one shopper in an online shop. Keep scrolling to follow them.
00:00/Arrives from Google
What Unagi infers20% confidence
Not enough yet to say much
1 event recorded
Confidence
Buying intent
Arrives from Google.Not enough evidence yet to say much.
Reads the Product 1 page for 38 seconds.Strongest interest so far: Product 1 (£120).
Compares it with Product 2, which costs less.Weighing up two options.
Comes back to Product 1.Keeps returning without adding it to the basket.
Reads the delivery page.Checking the practical risk of buying.
Leaves without buying.An unanswered question, perhaps price, size, delivery or trust.
ANSWERS
with every detail behind them.
Worth a lookConfidence: medium
“Product 1” gets attention but few add-to-carts
70 tracked sessions viewed it and 1 added it to the cart, against 13% across all products.
What to tryCompare this page with your best performer: price, photos, description, stock and delivery details.
Fix firstConfidence: low
65% of carts do not become orders
11 of 17 sessions that added to the cart did not purchase.
What to tryLook at what happens between cart and payment: surprise shipping costs, forced account creation and missing payment options are the usual causes.
Good to know
1 new page found this week, including 1 product
Unagi found these automatically. New pages start collecting data straight away.
What to tryCheck new products are getting traffic within a few days of launch.
example findings from a demo storeevery real finding shows its numbers and a confidence level
Then do something about it.
01 · Spot it
One shopper is an anecdote. Twenty is a pattern.
Unagi looks across many visitors and tells you what repeats, for example “when shoppers compare Product 1 and Product 2, most pick Product 2”, or “most people who read the delivery page add nothing to the basket”. It needs at least three different visitors before it calls anything a pattern.
02 · Talk to them
A chat that knows what they looked at.
Hi, I’m Sam, an automated assistant for this shop. You’ve looked at Product 1 and Product 2. Want a quick comparison?
Yes please
Price: Product 2 is £80, Product 1 is £120. Reviews: 4.7 for Product 2 (210 reviews) against 4.1. Only Product 2 lists a travel case. What will you use it for?
It only uses facts from your own pages and the offer you set. It says it is automated, never invents a discount or a deadline, and stays away from the payment step.
03 · Keep in touch
Email, only if they ask for it.
Still thinking about Product 2?Your basket is waiting. Product 2 · £80Unsubscribe · Demo Shop Ltd, 1 High Street
The visitor ticks an unticked box first. They get at most two basket reminders, never after buying, and every email has a one-click unsubscribe. You see the result against a group who never saw the chat.
One line.
IIIIIIIV
01
Paste it
Add the script tag to your site's header. It works on Shopify, WooCommerce, Wix, Squarespace, Webflow and custom sites.
Evidence • Confidence • Plain English • What to try • Evidence • Confidence • Plain English • What to try •Evidence • Confidence • Plain English • What to try • Evidence • Confidence • Plain English • What to try •
STARTTHETRAIL
Find out what your visitors are really doing, and win back the ones who were about to leave. 14 days, everything included, no card needed.